King 810 put love to the test in ‘Simulacra Simulating’
King 810 have released “Simulacra Simulating,” a new single and video from La Grande Mort or Silence of God. The Flint, Michigan, band premiered the video on Friday, November 13, two weeks before the album’s November 27 release.
Singer David Gunn took his starting point from French theorist Jean Baudrillard: what happens when the copies around us no longer point back to an original? Gunn tests that idea against the experience of loving another person. To him, the feeling is real even when he doubts everything around it.
King 810 recorded the album in Flint with longtime producer Josh Schroeder. Its title looks back ten years to the band’s 2016 record, La Petite Mort or a Conversation with God. “Simulacra Simulating” follows earlier previews including “Love Kills” and “I Know You Heard of Me.”
King 810. Press photo courtesy of Atom Splitter PR.
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